The Berlin Charité published a dramatic appeal back in 2012 based on its research findings: "Children born today who do not protect themselves will develop skin cancer". Why is that? Life expectancy is continuously increasing, the UV rays of the sun are at peak levels even in Europe, attacking our skin cells and destroying skin cells. The result: skin cancer, the fastest growing cancer.

To prevent this from happening, pay attention to UV protection when buying children's clothing. Any skin area that protects children with textile sunscreen is better and, above all, safer than sunscreen. iQ specialises in this and is Europe's No. 1 for sustainable UV protection to wear.

Use our website together with your child, make a game out of it. Which iQ UV shirt do your children like best, which favourite colour do they discover, which UV clothing do your children like best and which headgear, cap, hat or bandana goes down best. Whatever you decide: with iQ UV Protection Kids you are safe, you find UV children's clothing in "child size" and you also have a clear conscience. Because iQ UV Kids is made from old fishing nets and plastic bottles that we take out of the sea and reuse. You'll make at least one fish happy.