
4 February 2025 - World Cancer Day #WorldCancerDay
Skin cancer prevention: why UV protective clothing with UPF 50+ is so important
On the occasion of today's World Cancer Day (#WorldCancerDay), we want to raise awareness about skin cancer, UV radiation, and effective sun protection. Skin cancer is one of the most common types of cancer worldwide – yet it is often preventable! With the right protective measures, you can significantly reduce your risk.
Why is UV radiation so dangerous?
The invisible ultraviolet (UV) radiation from the sun penetrates deep into the skin and can cause lasting damage. The consequences: premature skin aging, sunburn, and an increased risk of skin cancer. What makes it particularly insidious is that the damage accumulates over the years – every unprotected sunburn can increase the risk in the long term.
UV radiation is present all year round, not just in summer. Even on cloudy days, up to 80% of UV rays pass through the clouds. Radiation is especially dangerous at high altitudes or near water and snow, as these surfaces reflect the rays and intensify their effect.
The most effective measures to protect against skin cancer
With small but consistent steps, you can do a lot for your skin health:
✔ Wear sun protection clothing with UPF 50+ – the most reliable protection against UV radiation
✔ Apply sunscreen with a high SPF (at least 30, preferably 50) regularly to exposed skin
✔ Avoid midday sun – UV radiation is strongest between 11 AM and 3 PM
✔ Seek shade, especially on hot summer days
✔ Wear a hat & sunglasses to protect your eyes and face
✔ Get regular skin check-ups to detect changes early
Why sun protection clothing with UPF 50+ is the best choice
While sunscreen needs to be reapplied regularly, UV protection clothing with UPF 50+ provides long-lasting, reliable protection – without chemicals, waterproof, and breathable. Our UV clothing from iQ-UV protects the skin from more than 99% of harmful UV radiation and is sustainably made from recycled materials. This makes it the perfect choice for anyone who spends a lot of time outdoors – whether hiking, water sports, or simply taking a walk.
💛 Advantages of iQ-UV sun protection clothing:
✅ UPF 50+ certified – over 99% UV protection without additional chemicals
✅ Sustainable & environmentally friendly – made from recycled fishing nets & PET bottles
✅ Breathable & comfortable – ideal for outdoor sports, hiking, and water sports
✅ Long-lasting protection – unlike sunscreen, the protection remains constant
Skin cancer prevention starts with you!
#WorldCancerDay reminds us how important prevention and education are. Skin cancer can often be avoided if we consciously take care of our skin and protect it. Be a role model for others, educate yourself and your loved ones about proper sun protection – because prevention is the best protection!
UV protection is a sign of love - for your loved ones too
Especially on Valentine's Day or when doing outdoor activities together, it's clear that those who love, protect. With a stylish partner look from iQ-UV, you can protect yourselves from UV rays together - whether you're hiking, doing water sports or travelling. Give your loved ones sustainable protection and make sure you can enjoy the sun without a care in the world
🌞 Protect yourself and your skin - not just on World Cancer Day, but every day! 🌞
👉 Discover sustainable UV protective clothing with UPF 50+: